You’re So Pop is a pop culture blog owned and operated by Sony Music Entertainment. It features daily music news, reviews, streaming music, performance footage, photos, interviews and other exclusive content. All of the content used on You’re So Pop has been obtained by Sony employees or Sony affiliates, and explicit permission to do so has been given. The blog serves as a digital platform and an invaluable promotional tool, for well known artists on Sony’s roster, as well as lesser-known Sony acts. This will give consumers exposure to a wide variety of performers that Sony has on its rosters, and engage an audience across all genres.
Unlike many of the other digital outlets our content provides exclusive material for fans that can only be obtained through our access to concerts, video/photo shoots, interviews, etc. which is provided by Sony. This project is an essential initiative for Sony Music as the industry continues to evolve into a more technology based medium. The You’re So Pop blog connects the new generation of consumers that seek music related content via digital platforms.
You’re So Pop is currently run by three Sony interns in the Columbia Big Red internship program. Each intern writes individually with unbiased factual information – not your typical pop gossip blog. Each blogger seeks to maintain a level of high professionalism as we are representing Sony Music with each and every blog entry.
